Your strategic partner for growing wellness, health and beauty brands
From start-up to scale-up to global brand, we work alongside your team to launch innovative products that meet the rules, locally and globally. Then we help you build the people, systems and strategy to keep growing.
20+ years inside start-ups and global brands · Commercial and technical expertise · 15 markets
More than a regulatory consultant
Getting a product to market is one step. Building a business that can keep doing it, faster and at scale, is the bigger job. We bring commercial judgement and technical depth to both.
Set the strategy for scale
Range, market and manufacturing decisions sequenced so your investment matches the opportunity.
Launch with confidence
Innovative products that are compliant from day one, in Australia and every market you sell into.
Grow your team and capability
The right roles, structure and skills, with interim leadership while you hire.
Build the engine room
Specifications, quality systems, documentation and processes that hold up as volume grows.
From first launch to global portfolio
We work with businesses at every stage, and everything in between.
Scale-ups
Sales are growing faster than your systems. We build the foundations, processes and team to keep pace.
Brands entering new markets
New Zealand, the UK, Europe, the US, Canada, China and beyond, each with its own rules on ingredients, claims and labels.
Established and global brands
Portfolio reviews, new markets, manufacturing transitions and efficiency programs for complex businesses.
Start-ups and founders
Make the right technical and commercial decisions before you commit to formulation, packaging and manufacturing.
Investors, acquirers, insurers and retailers
The technical and regulatory issues that affect value and risk, before you commit.
Start with a focused review
Most clients start with one of four reviews. Each gives you clear findings and a prioritised plan.
Technical Health Check
Built for: scale-ups and established brands.
A review of your portfolio, documentation and quality systems, with actions ranked by priority.
Market Entry Review
Built for: brands entering a new market.
Target-market requirements mapped against your range, with a roadmap for entry.
Capability and Efficiency Review
Built for: businesses building teams, improving efficiency or preparing to scale.
Your team and processes assessed, with the roles, structure and fixes to support growth.
Launch Readiness Check
Built for: start-ups and brands launching a new range.
A review of your concept, ingredients, claims, labels and manufacturing set-up before you commit.
Investing in or acquiring a brand? See Risk and Due Diligence.
Four ways we support your growth
Growth Strategy and Market Access
Market entry, range planning, team design, quality systems and manufacturer transitions.
Product Development and Innovation
New products, reformulation, specifications and the right contract manufacturer.
Regulatory and Compliance
Classification, ingredients, claims and labels, plus TGA, FSANZ and AICIS requirements, for every market you sell into.
Risk and Due Diligence
The technical and regulatory picture before you invest, acquire, insure or sell.
Partnership that fits your stage
Some businesses need a single answer. Others need a partner for the long run.
Interim technical lead
We step in while you build your team and hand over a working function.
Project
A defined piece of work with a clear outcome, such as a market entry assessment or manufacturer transfer.
Ongoing partner
On hand each month with regular check-ins and priority advice as your range and markets grow.
Team training
Workshops that build your team's regulatory, product and quality skills.
Commercial and technical, side by side
Experience that moves your brand forward
Rachel Di Leva founded Allure after 20+ years leading regulatory, product development and operations across start-ups, scale-ups and global brands. She holds an MSc in Food Policy, a Graduate Diploma in Human Nutrition and a Bachelor of Health Science.
Your partner from start to finish
You work with Rachel directly, from the first conversation to final handover. No junior team, no hand-offs.
Experience with leading health, wellness and beauty brands
Experience across global markets
What clients say
“Allure Wellness Consulting has been crucial for Dr Glitter to confidently introduce a world-first product to market. They are a delight to work with, and in addition to their technical analysis, it has been invaluable to have their wisdom from a commercial and industry perspective.”
Jade Diep, Co-Founder, Dr Glitter
“Rachel has been working with us over the last 2 years and she has been absolutely amazing with her efficiency, knowledge and expertise in both the domestic and international food & label regulatory requirements. She goes above and beyond and has been invaluable to our business. Highly recommend her services!”
Belinda & Andrew Gikas, Founders, ManukaOz
Planning your next market?
Download the free Market Entry Checklist. It covers classification, ingredients, claims, labels, documentation and manufacturing.
A clear path forward
Start with a discovery call. Together, we define your priorities and agree the support your business needs.
Tell us about your business
Start a conversation
Share your product category, your stage and where you need support.